Banner advertising is not only for the rich. As a matter of fact, anyone that has a small budget can use it to target traffic. If you really want to succeed with banner advertising, you must remember the things that we are about to discuss. Lastly, don’t forget to look to see if there are any new HostGator promo codes.
Your website, or any site, needs to load as quickly as possible; so that means your banner ads cannot be heavy. Browser load times are so imporant now that Google has incorporated that into their algorithm for ranking. It’s possible that some webmasters, if you do media buys, will reject your banner ad if it’s too heavy. You can have a large banner ad, but be really careful about how much graphics you cram into it. Flash animation ads can be a problem, so it’s always good to split test, but one thing you can do is make the animation speed a lower setting. The point we’re trying to make here is the banner ads you use on your site should never be heavy and always deliver the message in the lightest way. Also don’t forget that it’s your target market audience that will ultimately decide what is safe and acceptable to use. The more simple your ads are, the higher will be your click through rate, because people can be averse to the traditional blaring, heavy banner ads.
The internet media is not the same as offline media when it comes to getting the audience involved. In order to get a higher click through rate from your banner ads you should do something different from the others. This is where you can obtain the best response by getting your targeted market to take part in some type of interactive activity that you have on your blog. Your banner ads serve as a strong way to invite others to take part in such an activity, which could be a quiz, a game or anything that will bring in the interaction.
If you accomplish this, the ads from your banner advertising campaign will instantly have an improved click through rate.
An often ignored banner advertising tip is color coordination with the website. A lot of webmasters and internet marketers utilize the same banner design for each site that they use for advertising, which lowers costs. But you have to remember that all of the banners that are shown on each website must match to that particular website. The design of the banner has to be relevant to the site or it will most definitely look out of place, which will greatly lower your click through rate. You really don’t have to adjust the content that is in the banner text, but you must select the right colors to match the blog background. When you pick colors, you should also remember that your banner ad should stand out from the others.
We urge you to take action on these banner advertising tips, and remember to keep trying and doing something each day. Also, keep in mind that reliable webhosting is most definitely needed. We highly recommend Host Gator web hosting, be sure to read our Host Gator review.