Good news for Toyota lovers, as their favourite car now comes with five year warranty as standard on all cars sold.

The new step will ensure client loyalty in the brand and will also get them a competitive edge over the competitors

KEY POINTS

• New 5 -year warranty provided as standard on all new Toyota cars from 1 June
• Focus on Toyota good quality message, particularly for clients new to the brand
• Builds on Toyota’s successful Your Choice, Our Promise extended warranty/free servicing customer option
• Key message in major new Your Toyota is My Toyota brand building campaign

Toyota’s respect for superior quality is well-known among its clients , a fact that helped the smooth progress of its recent recall campaign and sustained good sales figures.

To reinforce the quality message, in particular for new customers planning about getting a Toyota for the first time , a new 5 -year warranty is being introduced . The extended cover will be provided as standard on all new Toyota cars purchased in the UK from 1 June. Its introduction follows on from the success of Toyota’s Your Choice, Our Promise campaign  this spring, which offered customers the choice of an extended warranty or three years’ free servicing on their new car.

“Our new five-year warranty is solid evidence of our commitment to quality and to our clients – both those who are loyal to the brand, and those who are considering switching to Toyota for their next car,” said Miguel Fonseca, Toyota GB managing director.

“By taking this major initiative we are giving our cleint 100% satisfaction of mind. We want to reassure them that, in buying a Toyota, they are getting the best in quality,

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