Mortgage Refinance  When you have to make a business presentation or pitch to group of senior executives it’s often the case that you might be just one of many presenters that they have seen that day. So it’s important to start strong and capture their attention from the get go. One way of doing this is to let them set the agenda.

I’ve just finished watching the first in a new series of the British X-Factor. It was obvious that by the time the final few performers were due to sing that Simon Cowell had had enough of average acts. When the last singer came on to the stage, Simon was distracted, bored and angry. But then Daniel, a teacher from England started singing, and he lit up the room. He was brilliant, but seemed even more so because he was such a contrast to those that had gone before.

Juegos This is the opportunity you have in business presentation; especially those that require data, analysis or numbers. It’s normal for the presenters to be ill prepared. Hence they start weak and continue in the same vein through the presentation. They can make the mood in the room dark and gloomy.

So what can you do to make sure that you capture the attention of your audience right from the beginning, and then continue to do so throughout the presentation?

home selling During the analysis we got a call from an upset mother. Her son was disabled, and she needed a marked parking space outside her home. The road had been refurbished two years before but she was still waiting to have the parking space re-drawn outside her home. She went on to explain that not having a designated space meant considerable problems for both her and her son in terms of getting access to the vehicle. That story was the tipping point. Suddenly the data had become real and the senior team bought into the much needed change.

2. Answer by making a short point that summarises your position. For example if the question was “please clarify why we shouldn’t outsource our call centre to India?” You could make your point like this: “You shouldn’t outsource to India because, contrary to popular belief, it’s more expensive.”

3. Use a transition to link to your evidence. What you say is “The reason I say that is…”

4. Provide your evidence. “The reason I say that, is because my analysis shows that 50% of your incoming demand is failure demand; outsourcing won’t solve this problem, in-fact it would make the problem worse.”

5. Restate your position. “That’s why I don’t believe that you should outsource to India.”
So the five steps are:

1. Listen to the question
2. Answer by making a short point
3. Use a transition to your evidence
4. Provide your evidence to support your point
5. Re-state your position.

This technique is not for the faint of heart. It relies on you being very prepared, and willing to drop or add some points from your presentation, on the hoof. But if you’ve prepared and have a tight structure for your presentation then you can give them a tightly targeted, highly original pitch.

And if like Daniel, from the X-factor, you are faced with a grumpy sullen audience, then maybe you too can light up the room just when they are least expecting it You can be published without charge. You can to republish this article in your website or blog. Please provide links Active.