As we have said, there is no doubt that “content is king.” No matter how hard you work, if you do not have good quality, relevant content on your site you will not get large numbers of backlinks. If your content is poor or sparse, or if you have too many sales pitches within, you will not receive backlinks no matter how hard you try.
We have outlined some successful strategies for giving your visitors great content and pushing your backlinks up:
• Compose original articles. If you are utilizing article marketing, simply post your articles on your site and encourage visitors to link to them or post them on their own sites/blogs with a link to your website.
• Purchase and edit PLR content. PLR is also known as Private Label Rights and is a cheap, but good way to get great content for your portal. This is a cost-effective alternative to hiring a writer to compose your articles and reports and you can either use them on your site, or edit them in a specific way according to the audience you are trying to reach, complete with affiliate links if applicable.
• Hire writing talent. If you have specific needs, look for a writer who knows your language well and will compose original articles carefully for you. This can be a cost-effective alternative, as well and definitely worth it, if it results in links back to your site.
• Compose free forms for your visitors. Ask them to link to the forms rather than reposting them, which will create backlinks and draw visitors who may be interested in what you have to offer. This technique can be applied to software, games or puzzles, as well. Anything that your target audience may be interested in can attract visitors and links. And to take advantage of this quickly, seriously consider taking on a recommended virtual assistant business, or even a virtual assistant business with a team to maximise your efforts in a very short span of time.
• Make sure you proofread everything. Look for spelling mistakes, bad grammar and structural issues. Maybe it doesn’t have to be perfect, because we are all prone to make mistakes. But it shouldn’t be filled with glaring or abundant errors either. Quality content that attracts links is as error-free as possible.
• You could review some products on your site? This is a growing trend among bloggers, in particular. (Be sure to check disclosure laws!) Always be honest. You don’t have to be harsh, but don’t write a glowing review for a product you don’t like—even if you received if free. Become known as the reviewer everyone can trust and you’ll quickly build links to your site by others in your niche. As always, keep in mind that if you’d like this done for you, in a snap, consider checking with an expert virtual assistant business for support.
• Submit your best content to authority sites. You can submit your best content to sites such as About.com or contact an Examiner in your niche and ask them to link to relevant pages on your site. These authority sites are growing all the time and you will have done well if you get a link from them.
• Add new content all the time. Often online marketers get caught up in the day-to-day operations of Internet Marketing that after awhile they neglect adding new articles or new resources to their sites, thereby letting the site become old and dated. Avoid this!
If you work at this religiously, you will find that the backlinks start to grow and will continue as long as you are active. Creating great quality content is just one of the ways that you can get good links coming back to your site and this method has been proven to be one of the most effective for your link building efforts.