Legions of online marketers have been drawn to using Facebook advertising with hopes of tapping into the half a billion monthly visitors. It’s does not appear that Facebook has reached its pinnacle with traffic, and of course that only means great advertising opportunities for you. Of course there are benefits and features with Facebook advertising such as the ability to accurately target your audience.
In this article we will be looking into 3 crucial Facebook advertising tips that will help you with your campaign. If you are just learning about Facebook advertising and want to see how it may advertise your business a prime example is Rapid Free Traffic.
If your product or service dictates, you can have your ads appear according to gender. Obviously it depends on your product/service, and as you know marketing/advertising differences exist if you want to solely target males or females. Men and women very often will prefer certain types of ads over others. You should test this with your own campaigns and see what kind of results you get. You may also experience a decrease in ad costs, as well. You can always find some kind of health or exercise product that is specific to one or the other genders.
It’s so easy to do because you have products to promote, and then target each gender separately.
Another testing approach at Facebook is instead of using CPC, base your testing on CPM. What you will do is take a different angle with landing pages using the number of thousand impressions, or CPM. You can use cost per thousand impressions to trace it back to the particular ads from which you’ll figure out cost per click from that. This is an approach used by many people, and they seem to like it because it helps them find the ads that are performing best. If you want to use Facebook advertising to its best effect be sure you promote services such as Rapid Free Traffic Bonus.
When you’re analyzing your CTR’s, take note of the average and not just what’s going on at that particular moment. Unless and until you do your testing you won’t know. Facebook doesn’t have any such feature that lets you analyze this data, which means you should manually try to turn your ads on and off to what’s giving better results.
In conclusion, the above article proves that by taking advantage of simple tips and techniques, you can actually get big returns from advertising on Facebook. It’s critical that you do good market research, and you will need to know how to write good ad copy. If you are a beginning to IM or Facebook advertising and have little experience, then you will do fine as long as you approach this as a serious business activity.
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