Businesses, by nature, would focus their energy trying to win new customers by marketing their product or service and gaining their trust. This principle goes without saying for most people. But what many businesses fail to consider is the follow-through ? proper coordination with existing customers, particularly in the online field. We should look at the time after a sale as an opportunity not only to improve our products but also to establish long-lasting relationships with our customers.

It takes much more effort to win a new customer than to maintain a relationship with an existing customer. Yet there many who believe, including ourselves, that it is even more important to maintain current customers than gain new ones. Keeping established customers and making them feel valuable is a snap. Follow-through, or follow-up, is the key to everything, my business-minded friends.

Following up with a customer is not a hassle, believe us ? you can simply write an email or give the customer a call shortly after the sale.. Set up a schedule to call a customer or email him/her about 2 to 3 weeks after you have successfully made a sale.

Does this take time? It sure does. Is it worth it? Most definitely! This is a wonderful opportunity for us to get much-needed feedback regarding our software, while at the same time building rapport with the customer and enhancing the business-customer relationship while at it.

Customers will truly appreciate the time you give to them by calling or emailing them, as you would be giving them personal attention. You’d be surprised at how uncommon it is for online businesses to follow up with their customers.

People don’t like being ignored and definitely like being heard. A customer would be tempted to jump ship if the business they’re dealing with routinely ignores their suggestions and feedback.

There isn’t anyone more important to the business than your current customers. When an existing customer likes what you’re doing and spreads the word to people they trust, there’s seldom nothing that rival companies can do to take them away. Value the business of your existing customers. Find time in your busy schedule to get in touch with them. Without following up, your customers may most likely consider their alternative options to your product or service.

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