If you’ve always dreamt of getting the kind of exposure Facebook would lend your brand, you’d better make a Facebook fan page if you haven’t already because that’s exactly how to do it. You can get fans and traffic to your Facebook fan page using various techniques, but you should really be focused on the one true way to get where you want to be. To get lots of free traffic to your page, all you have to do is optimize your Facebook fan page for the search engines. When you optimize your page for the search engines, you’re one of few who actually do it, and so you will be able to surpass your competitors. The following three SEO tips will help you get more traffic and fans to your Facebook fan page than ever before.  Search Engine Optimization

When creating your page, you should always name it as the name of your brand. In simpler terms, make sure the name of your Facebook page is the best one possible. Go for a name that goes with your business and is self descriptive. This is why you should always just go with your brand name so that you don’t have a lot of generic keywords and phrases in your name, which most people will look at as someone who is trying to scam other people. One other thing that’s important to mention about your Facebook page name is that it shouldn’t be changed once you decide on it. Google uses Facebook page names to figure out where your page should be placed within the search engine results, and so if you change your name you are likely going to change where your page ends up. This happens mainly because Google gives a lot of consideration to the title of a page, so when you make any changes, it starts all over again with the ranking.  web SEO

Make every effort to offer frequent updates of content that is fresh and unique. Facebook searches have changed to include status updates, wall posts, and other types of posts in search results. This means that you have an even greater opportunity to be found every time you update or make a wall post on your fan page. If you want to really rock your results in Facebook searches, be sure you add a few rather commonplace keywords in your post. 

You will need a fan page that is unique if you want to stand out from the crowd. You will have to brainstorm methods to differentiate your page. If you want a spike n organic traffic, you need to establish a connection with your visitors so you can show them you are different. Make sure that the design of your page is creative. If you offer your fans lots of value then you will succeed. After reading the article, you should now see just how much exposure you could get by utilizing Facebook the right way. By optimizing your page, it will be easy to get plenty of traffic and sales so that you succeed where you never thought you would. You won’t need to do everything at the same time, as you can go slowly to get the most out of your search engine placements. If you give it time, your fan page will suddenly be at the top page before you know it.  Local Search Engine Optimization