Promotional koozies are the perfect, low cost promotional merchandise to enhance your company’s ROI during any economic climate

What is Promotional Merchandise?

Promotional merchandise refers to articles that are branded with a logo and utilized in marketing and communication strategies . This branded merchandise is given away to promote a coporate image, business, brand, or event . This promotional material is usually imprinted with a company’s name, logo or slogan, and distributed at trade shows, conferences, and as part of guerrilla marketing campaigns.

Exchanging Gifts in the Corporate World

Throughout time , the exchanging of gifts has been a common practice, from showing one’s appreciation to celebrating a special event.

During the 1980s , the corporate world began to appreciate the benefits to be had by giving gifts to potential and existing customers.

Benefits of Promotional Merchandise

There are numerous benefits to integrating the use of promotional merchandise into your company’s marketing and/or communications strategy.

1. Keep your business in the forefront of people’s minds – During a company event, give away branded koozies to those in attendance. In addition to placing your company in the forefront while they’re enjoying their drinks , but once they leave, they can utilize this functional promotional item to keep their beverages cold at home. Each time a potential or existing customer uses a koozie to keep their beverage cool, they’ll be starting your logo in the face.
2. Bigger reach for less investment – By distributing hundreds or thousands of koozies to potential and existing customers, you’re getting much more bang for your buck since the effects are lasting. If you purchase a one-time radio advertisement, once it’s played it’s done . However, if you distribute koozies, not only is your company’s logo and slogan in front of numerous eyes , but this effect snowballs as the koozies are used more and more . It’s no doubt that your ROI is maximized when using koozies as a promotional item.
3. Improve your business image – It’s no secret that humans enjoy being given gifts and feel thankful upon receipt. By giving away branded koozies, you have spent little cash but are perceived as generous, along with other positive feelings that the receiver will associate with your company. Furthermore , people are more likely to purchase from and return to a company who has given them something for free… If it’s a tossup between you and your competitor, you can be sure that you’ll be chosen .

In light of the low cost and substantial benefits that promotional koozies can bring to your company, utilizing these can coolers as part of your marketing and communications strategies is sure to have a positive effect on your company’s ROI.