Email marketing is all about getting the variables right. The subject line of your email happens to be one of these variables. Your email’s subject line is like the headline of your article or the title of your book. Not only does it make you stand out, but it also informs your readers about your email’s body. Besides that, if your email messages are not going to be opened, there’s no use of it. This article will describe a few tips for writing email subject lines that you can utilize to get the most benefit from your email marketing. 

1. You should include a specific number in your subject line so that you will get more responses. Numbers always seem to have a way of standing out, which makes people want see what is going on with them. This is because people really want to know specifics. Currently, they want things to be more measured. So including a number in your subject line will make them want to open your email and read. For example, if you have an email about an article entitled five tips, you should put the number 6 in the article instead of the word five. This can be utilized for almost all kinds of subjects. One of the other reasons why this is a good idea for a subject line is because it’s self explanatory. It tells your reader what they are going to get before they open the email. So go ahead and do it, but don’t go crazy with it. 

2. End your subject line with three “…”. This is actually a sneaky way to work with your prospect on a subconscious level and get them curious as to what lies ahead. Human beings are taught to look for incomplete things. Psychologically, they will want to click on your subject line just to know what you email is about. It is like having an unfinished thought, which is why copywriters have been utilizing this plan for years. 

3. Try and put a type of identifier in the beginning of the subject line. This is because you want your prospects to understand that the email is coming from you. It also lets them know the subject of the email. This helps a lot when you send out a series of emails, like when you need to follow up. You can start with the identifier, then the first part, the second part, etc. You can also include your company name so that your email will be recognized. After all, you do not want to have your email lost with other emails when you subscribers are looking for it. 

Basically, this article talks about how important it is to product an effective subject line for your emails. Even though the success of your subject line will count on what you need, these tips can be used to help you find the different methods that can help you. Don’t forget that the more you test various subject lines, the more successful you will be.

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