Sitting at a computer connected to the internet is common among internet marketers. You might spend your time writing a ton of articles, tweaking your PPC campaigns, or searching for a higher converting affiliate product. Just in case you have forgotten, the average person doesn’t hang out on the internet as much as we do. The internet can only take you so far before you run into barriers that prevent you from growing into a larger enterprise. It seems that many internet marketers have forgotten or don’t know what marketing is; it is to reach as many people you can with whatever is at your disposal. Lucky for us we have offline marking to reach our potential. Here are some ways to market your products and services off of the internet.
First, be sure to check your local laws concerning flier distribution. Can you put one on a front door without worrying about getting arrested? Are you allowed to slip them into mailboxes or under a car’s windshield wiper? Okay, now that you know the legal aspects, which shouldn’t have been to difficult to find out, you should now work on getting your fliers printed: this is a task that you can do yourself with a computer and basic printer or you can pay someone else. The easiest part of this process is passing them out which doesn’t need any explanation. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success!
Placing regular display ads in newspapers is another potentially profitable tactic. Consider placing a small advertisement in the section of your newspaper most suitable for your offer. If you start off with a modest sized ad that is only an inch or two, the cost won’t be very high. By placing an ad in a part of the paper that best reflects your niche, you can inform thousands of potential customers about your product or service, many of whom would never have known about it otherwise. You might even try offering a coupon code to newspaper readers so that you can track how well your ad performs. You want your ads to be noticed, so you should have attractive and catchy graphics in your ads!
Radio advertising can also be an effective way to market offline. Consider how many people listen to the radio at work or while driving; the only downside is that radio advertising is quite expensive, though sometimes you can finance it creatively by some form of barter for example. Think about how many people listen to the radio at work or while they are driving from place to place. Now imagine that only 10 percent of them visit your site. You could have a large new pool of customers anxious to find out what you are offering!
Once you start thinking along these lines, you realize how many ways you can market offline. There are at least as many great ways to market your business offline as on the internet. You may just have to shift gears a little.
There are actually marketing opportunities all around you; you just need to be able to see them! Don’t be afraid to approach people who might benefit from your service. Put aside some of your marketing budget for some of these offline methods and test out a few of them. You don’t have to choose between internet and offline marketing; you’ll prosper the most if you do both.