Social media is becoming increasingly pervasive, it is now hard to escape the fast growing medium which seems to be in the news consistently of late. In a few short years Facebook has gone from a University subculture to a big brand household name that every member of the family uses. There was once a time when using Facebook was considered geeky or sad, now it is the central social hub that everyone visits daily, meaning that businesses must be involved.

Twitter is also a must-have for businesses, the micro blogging platform , though not up there with Facebook it is becoming increasingly popular and again, a crucial tool for monitoring conversations surrounding your brand. So is Social Media about to subsume PR?? Some have been keen to ring in the death knells of PR the minute Social came along, and while social media may be changing the PR landscape, traditional methods are certainly not redundant yet.

Online is becoming increasingly important as print suffers a continual downturn, this is not to say newspapers are no longer relevant but the reach of social media is so great now that it can hardly be ignored. So why are so many businesses reluctant to invest time and money in social? With social it is very difficult to translate man hours into ROI.

For this reason many businesses are cautious about taking out Polish loans or szybkie pożyczki like they say in that country, to subsidise a social plan. Until this becomes the case, many business will continue to avoid the issue, instead taking care of matters in house.

In some ways this is good as you are not suing an agent to represent you but on the other hand you won’t have such expertise in the subject. For example, it is a well known fact that marketing speak does not go down well on twitter, so if you are trying to promote a Polish loan calculator, or kalkulator kredytowy as they over there, you had better be conversational and entertaining while doing it. And therein lies the problem, you cannot quantify the ability to engage, which means business face a vicious circle when they consider social strategy